Everyone knows that numbers follow trends, but as a marketing manager how do you follow these trends and apply them to your digital marketing campaigns?

Staying on top of trends can help your campaigns succeed, but it can also be hard to track. How do you know that you’re following the right trends?


Every marketing manager knows that utilizing SEO is one of the best ways to drive traffic. That’s why it is so important for you and your marketing team to take the time to optimize your SEO efforts.

Use these steps to get your team  started with SEO or to get your SEO efforts to perform better than ever!


Increasing productivity and increasing revenue are essential parts of any marketing manager’s job. These aspects can become overshadowed by the mountains upon mountains of data that marketers have to sift through each day just to keep their heads above water.

Continue reading to learn why a tool like Optix can be a game changer to marketers everywhere.

Social media marketing is an art. Get it right and you’ll be swimming in conversions and sales but get it wrong and you have the potential to drive people away from your business.

While social media marketing can seem daunting at first, the benefits far outweigh any negatives. Keep reading to learn how social media marketing can benefit your business.

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