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Many marketers are familiar with what the user journey is, but they don’t know how to track it properly. In order to optimize the user journey and make effective changes that increase revenue, you must have clear visibility into all of your user journey metrics.

The user journey can take place on a single website page, as readers move down the page through awareness, consideration, and decision stages. Or, it can take place across entire marketing campaigns.

Before diving into individual channels as part of the user journey, let’s learn first about how to track the user journey in general and market effectively.


In user journey marketing, a converted customer is the ultimate success. But in order to get prospects to move from awareness to decision on your website, you have to think differently about your goal. Instead of forcing users down a path that doesn’t address their questions and problems, you should help them achieve their goals as well as yours.

To do so, you have to understand what motivates your prospects. Here's a new way of thinking about creating user journey paths.


Growing your social media following is all about engaging your audience with consistent, valuable content. You should always practice quality over quantity. Read on to learn how to improve your social media metrics across Facebook, Twitter, and LinkedIn.

Quality posts will depend on your understanding of your audience. Before any social media campaign, develop at least one marketing persona. You need to know what this person's likes and dislikes are, what questions they have, and what problem your solution helps them solve.


The way Google and other search engines return search results for users has dramatically shifted in the past few years. In the early days of search, filling content with keywords was the best way to improve your page rank. Now, Google’s algorithms are much more advanced. Read on to learn how to boost your organic traffic.

Improving page rank is a complex science that often requires a dedicated SEO specialist or SEO team. You should also consider hiring content writers to work with an SEO specialist, or else outsourcing these functions.

Without a professional’s experience and expertise, your content marketing efforts will likely be ineffective because SEO strategy is constantly evolving. Few marketers have time to learn SEO in depth, which is why dedicated content marketers are so valuable.

That being said, let’s touch on the most important factor affecting page rank today. Is your content a valuable, high-quality answer to users’ search queries?


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