Do you ever find yourself tracking your email marketing metrics but unable to identify what actions people take after clicking from your email to your website or social media post?

Using a tool like Optix will make your work easier by combining this data to show you the journey your viewers take.

This is why Optix partnered with Constant Contact to bring together your email data and web/social activity to show you exactly what actions were performed after people viewed your email.

With all of the features offered between these two programs, like being able to track every step of the user journey within your email campaigns and afterwards, you won’t miss out on another lead.          

The integration of Optix and Constant Contact will save you time in analyzing metrics and give you bandwidth for keeping users interested in your product.

Track your most important email KPIs from Constant Contact, including:

  • Open rate metrics
  • Click through metrics
  • Bounce rate metrics
  • Email templates
  • Email marketing automation
  • Data alignment throughout the user journey
  • And more

Having your email marketing metrics aligned with data from other platforms makes performance tracking a whole lot easier. For more information, read on.


Does it ever feel like your marketing agency or department is spinning its wheels with tactics? Chances are, there might be blockages or inefficiencies in your marketing operations.

You may need to fix your marketing operations if your team often feels burdened with:

Data is the backbone of successful digital marketing. Without data, it’s impossible to see if your marketing efforts are succeeding or what you can do to improve.

The only thing better than data about what’s already happened is data about what’s happening right now.

That’s what real-time analytics is all about.

Optix collects multiple data sources on single dashboards for a comprehensive view of your digital marketing. Most importantly, it does that all in real time.

Purple chalk that reads, "Start here."

No matter what product or service your business provides, analytics are crucial for success. From social media to email, from your website to pay-per-click ads, insightful analytics help you to organically engage your customers.

To fully unlock analytics’ potential, however, you need a bird’s eye view of every source. That’s where Optix’s social media dashboards come in, combining multiple data sources for easy client reporting.

With Optix, you can effortlessly see how your overall marketing strategy directs customers through your marketing and sales funnel. It’s the perfect dashboard tool for both large corporations and Google SMB businesses. Best of all, Optix includes straightforward templates for every type of analytics, so even a new user can leverage the software’s full potential.

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