Social media marketing is an art. Get it right and you’ll be swimming in conversions and sales but get it wrong and you have the potential to drive people away from your business.

While social media marketing can seem daunting at first, the benefits far outweigh any negatives. Keep reading to learn how social media marketing can benefit your business.

Every sales team knows quality data shortens sales cycles and increases pipelines. And most marketing managers use digital marketing dashboards to identify their user’s journey. But, did you know that they are at their most effective when used together?

Read on to learn how your marketing and sales teams can work together to reduce the sales cycle.


As we approach the end of 2020, it’s a good time to reflect on what has changed in the marking space this year. Agencies are spending more money on paid advertisement – but is it producing the right kind of return?

This is a tough question to answer without visibility into key data organized to show the whole picture. The right user journey marketing tool combines data from multiple platforms to produce enlightening digital marketing dashboards. At a glance, these dashboards show what ad copy and which keywords result directly in revenue generated.

Simply taking a look into the metrics provided by Google Ads, Bing Ads, and Facebook Ads does not allow you to evaluate the effectiveness of paid advertising campaigns. To learn more about why PPC advertisement depends on understanding the rest of your user journey marketing data, read on.


Fall is here, and before we know it, 2020 will draw to a close. What will your agency have to show for your marketing efforts this year?

Without targeted analytics reports, it’s difficult to show whether key performance indicators were met. However, manually creating reports takes a lot of valuable time. That’s where Optix can help. Read on to learn how you can make marketing analytics reporting a breeze.


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