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Fall is here, and before we know it, 2020 will draw to a close. What will your agency have to show for your marketing efforts this year?

Without targeted analytics reports, it’s difficult to show whether key performance indicators were met. However, manually creating reports takes a lot of valuable time. That’s where Optix can help. Read on to learn how you can make marketing analytics reporting a breeze.

 


Marketers who don’t stay ahead of the pack could fall behind in 2020. One of the ways your competitors will be looking to outcompete you is on analytics.

Want to learn how you can automate your reporting, save time mashing data from multiple platforms, and improve marketing performance? Read on to learn more.

 


Marketing has shifted. The contemporary moment is unique in that agencies everywhere have been tasked abruptly to stretch outside their comfort zones.

Whether your agency is new to PPC and omnichannel marketing, somewhat experienced, or already skilled – Optix can help you enrich your reporting to prove excellent results for clients, leading to improved relationships and renewed contracts.

Want to learn more? Let’s explore the new landscape of PPC and omnichannel marketing.

 


Do you ever find yourself tracking your email marketing metrics but unable to identify what actions people take after clicking from your email to your website or social media post?

Using a tool like Optix will make your work easier by combining this data to show you the journey your viewers take.

This is why Optix partnered with Constant Contact to bring together your email data and web/social activity to show you exactly what actions were performed after people viewed your email.

With all of the features offered between these two programs, like being able to track every step of the user journey within your email campaigns and afterwards, you won’t miss out on another lead.          

The integration of Optix and Constant Contact will save you time in analyzing metrics and give you bandwidth for keeping users interested in your product.

Track your most important email KPIs from Constant Contact, including:

  • Open rate metrics
  • Click through metrics
  • Bounce rate metrics
  • Email templates
  • Email marketing automation
  • Data alignment throughout the user journey
  • And more

Having your email marketing metrics aligned with data from other platforms makes performance tracking a whole lot easier. For more information, read on.

 


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