A well-performing PPC campaign can be the catalyst for your business’s sales success. Using pay-per-click gives your ad copy a higher chance of finding the right audience. If you find that your PPC efforts are missing the mark, then keep reading to learn useful tips to enhance your PPC campaign.
User journey analytics laid out in a digital marketing dashboard tool like Optix are key to improving your website performance. Read our blog to learn how you can utilize your user journey analytics to see exactly where users are dropping off and improve your website conversions.
We’ve compiled a list of marketing analytics tips and tools that offer the freedom to get work done more efficiently. Learn how Optix’s automated reporting tools, monitoring/alerting, automated analysis, and cost/analysis integrations will help marketing managers save time.
How do you know that you’re following the right trends? Read this blog to learn how to be active and do your homework – and why Optix has a dashboard template that suits your needs.
Every marketing manager knows that utilizing SEO is one of the best ways to drive traffic. That’s why it is so important for you and your marketing team to take the time to optimize your SEO efforts. Use these steps to get your team started with SEO or to get your SEO efforts to perform better than ever!
Increasing productivity and increasing revenue are essential parts of any marketing manager’s job. Learn how Optix utilizes user journey marketing and omnichannel reporting, allowing marketing teams to view and focus in on their analytics and optimize their strategies for better sales.
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