Increasing productivity and increasing revenue are essential parts of any marketing manager’s job. Learn how Optix utilizes user journey marketing and omnichannel reporting, allowing marketing teams to view and focus in on their analytics and optimize their strategies for better sales.
Social media marketing is creating content for various social media channels with the purpose of promoting your business. Marketing through social media is about interacting with the customer and help to familiarize them with your brand. Let’s look at the benefits of social media marketing!
Every sales team knows quality data shortens sales cycles. And most marketing managers track user journey data. But, did you know that they are at their most effective when used together? Read on to learn how your marketing and sales teams can work together to reduce the sales cycle.
Simply taking a look into the metrics provided by Google Ads, Bing Ads, and Facebook Ads does not allow you to evaluate the effectiveness of paid advertising campaigns. To learn more about why PPC advertisement depends on understanding the rest of your user journey marketing data, read on.
The way search engines return search results for users has dramatically shifted in the past few years. In the early days of search, filling content with keywords was all it took. Now, it is more complex. Learn how Optix’s intuitive dashboards give you the data you need to boost your SEO traffic.
With so much on your plate, you won’t have to ever worry again about logging into multiple tools, exporting data, manipulating data, or reporting incorrectly. Optix saves time by fetching data for you and showing you a cohesive picture of your marketing performance. Read this blog to learn more.
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