Whether your agency is new to omnichannel marketing, somewhat experienced, or already skilled – Optix can help you enrich your reporting to prove excellent results for clients, leading to improved relationships and renewed contracts. Let’s explore the new landscape of PPC and omnichannel marketing.
PPC
PPC has become the powerhouse marketing strategy for many agencies in the new marketing space. Agencies are spending more on PPC ads for search and social than they have in the past.
With an increase in ad spend, the pressure is on to show a valuable return. That means PPC specialists need accurate reporting to both optimize their tactics and prove ROI to clients.
In optimizing PPC campaigns, agencies need to be able to see the bigger picture. A campaign may be getting clicks, but clicks aren’t the only goal. PPC specialists must fine-tune paid advertisements so the traffic coming to a website or landing page aligns with the ideal customer base.
Clients understand a campaign’s effectiveness is not based on click-through rate alone. Agencies need to show their clients PPC efforts are generating leads and sales.
Optix compiles data from tools like Facebook Ads and Google Analytics so marketers can see whether ads are driving clicks, how those clicks are converting, and what the cost per conversion is.
Agencies can show these results to clients in easy-to-understand reports with data that fills in automatically by using Optix.
Omnichannel
As businesses become more invested in digital marketing, agencies are leveling up to offer services that are conscious of the whole user journey. As with paid advertising, the weight of accountability has grown heavier on agencies in the omnichannel space.
Clients want to see tactics at the top, middle, and bottom of funnel are working together cohesively to produce outstanding ROI results. Omnichannel ROI is challenging to produce let alone prove with so many variables.
Optix draws data from the most popular marketing channels used by agencies to drive results for clients. These include:
- YouTube
- Mailchimp
- iContact
- Constant Contact
- Google Ads
- Microsoft Advertising
- Formstack
This data is compiled into dashboards that show the effectiveness of different campaigns based on the KPIs agreed on by agencies and their clients. Optix comes with dozens of pre-set dashboards designed for agency use. The dashboards are also completely customizable, and agencies can create their own from scratch using an intuitive drag-and-drop interface.
Clients will appreciate the level of detail found in the reports as well as they visual layout. White-label reporting is available as an upgrade.
With so much on agencies’ plates this year, Optix helps to relieve the pressure of compiling reports clients need to understand what’s happening with their marketing program. Optix shows marketing results from a variety of lenses ranging from standard dashboards to highly strategic reports. Want to learn more about Optix? Visit www.optix.ai.
