Optix’s real-time dashboards are ideal for either large corporations or Google SMB small businesses. Client reporting on everything—from social media to your marketing and sales funnel—has never been easier. Here are 4 types of real-time analytics inside Optix that empower your company.
Data is the backbone of successful digital marketing. Without data, it’s impossible to see if your marketing efforts are succeeding or what you can do to improve.
The only thing better than data about what’s already happened is data about what’s happening right now. That’s what real-time analytics is all about.
Optix collects multiple data sources on single dashboards for a comprehensive view of your digital marketing. Most importantly, it does that all in real time. There’s even an optional white label capability for branding every dashboard before reporting!
Instead of manually going through outdated social media, website, and advertising analytics, you can see everything at once, as it’s actually happening.
“Much like the gallon of milk in the back of your fridge, data has an expiration date. In fact, 69% of all the data collected by organizations today has lost most, if not all, of its business, legal, or regulatory value, according to the Compliance, Governance, and Oversight Council (CGOC).”1
Google Analytics
Google Analytics is a great program, but clean, clear visualization of those analytics in real time—alongside data from other relevant sources—is even better.
Real-time analytics have been proven to provide:
- Improved service
- Higher conversion rate
- Extra revenue
- Cost savings
- Better insights2
With Optix, you can see your Google data in real time, displayed right alongside info from social, email, etc. Optimizing your web funnel has never been more intuitive than this.
If identifying the most important data sounds intimidating, don’t panic—Optix also offers multiple templates that will populate automatically once you link your Google Analytics account.
Pay-Per-Click (PPC)
PPC can lead to an overwhelming amount of data points. Since PPC is, by definition, pay-per-click, having real-time information on how those ads are performing is invaluable.
“By monitoring a new ad campaign in real time you can know immediately which ad version or which landing page version is a winner in a matter of minutes.”3
There simply isn’t a substitute for current data, and Optix is the best way to access it.
Social Media
Social media can include Facebook, Twitter, Instagram, LinkedIn, and more. Thankfully, all of those outlets are integrated with Optix. You can either organize them side-by-side or see aggregate totals of followers, shares, and more across all platforms combined.
Since social media is fast-paced and always changing, real-time data makes a real difference for marketers.
“Data analysis is almost always useful, but real-time data analysis dramatically changes the ways systems can use data to predict outcomes and suggest alternatives. Instead of putting together conjectures based on a series of past events and recent scans, systems working in real time can deliver insights on what is going on right now.”4
Mailchimp, Intercom, and iContact are all integrated with Optix, so you can see how your email blasts are performing immediately.
Whether you’re conducting an A/B test, examining conversation rates, or otherwise, having instant, accurate data makes a profound difference. Hone your writing to a razor-edge by having constant access to its real-time impact.
“If you’re not already connecting, consolidating and analyzing your data in real time for your business to become a learning- and knowledge-based organization, you can be sure that your competitors will be soon if they haven’t already.”5
To learn more about how Optix’s real-time data can strengthen your marketing, visit optix.ai.
Additional Sources:
- http://www.perillon.com/blog/the-advantages-of-real-time-data-analytics
- https://datafloq.com/read/the-power-of-real-time-big-data/225
- https://ducttapemarketing.com/5-ways-to-benefit-from-real-time-data/
- https://www.cio.com/article/3238475/adopt-real-time-data-analytics-or-get-left-behind.html
- https://www.forbes.com/sites/forbestechcouncil/2017/08/08/the-value-of-real-time-data-analytics/#e56019f1220f
