How To Create Storyboards Using HubSpot Marketing

Created March 30, 2020
Author chudak
Category Hubspot Marketing

It’s easy to create great inbound marketing storyboards using HubSpot Marketing data! On top of that, you can even mix other PPC data sources into a single visual or storyboard.

Connect Your Account

It’s very easy to connect your HubSpot Marketing account to Optix. It requires only 2 quick steps:

In your Data Manager, choose “+ Add Data Source” and click on “HubSpot Marketing.”
You’re then redirected to HubSpot Marketing. Sign in as usual and allow Optix to access your HubSpot Marketing data (don’t worry – we only use it to generate your storyboards!).

As a sign of success, your account will now appear in your Data Manager main screen. You’re now ready to create your HubSpot Marketing storyboard!

Visual KPIs, Metrics, and Dimensions

Visual KPIs from the Visual Library	Average Session Length Average Time On Page Bounce Rate Bounces Contacts Conversion Rate Conversion Rate: Visits To Mqls Conversion-rate: Mqls To Customers Conversion Rate: Sqls To Opps Cta Clicks Cta Rate Cta Views	Customer Conversion Rate Email Bounced Email Bounced By Campaign Name Email Click Rate Email Clicked Email Contacts Lost Email Ctr Email Delivered Email Open Rate Email Opened Email Sent Email Bounced By Email Title	New Contacts New Customers New Leads New Mqls New Sqls New Subscribers New Visitor Sessions Rate New Visitor Sesssions Page Views Top Opportunities By Referrals Total Contacts
Metrics	Average Session Length Average Time On Page Became a Customer Became a lead Became an Evangelist Became an Opportunity Became an Other Lifecycle Became an Subscriber Became MQL Became SQL Bounce Rate Bounces Contacts Conversion Rate Contacts Per Page View Conversion Rate: MQLs to Customers	Conversion Rate: SQLs to Opps Conversion Rate: Visits to MQLs CTA Clicks CTA Rate CTA Views Customer Conversion Rate Email Click Rate Email Open Rate Entrances Exists Exit Rate Landing Page Conversion Rate New Contacts New Customers New Leads	New Leads Per Session New MQLs New Opportunities New SQLs New Subscribers New Visitor Sessions New Visitor Sessions Rate Page Views Pageviews Per Session Submissions Total Contacts Total Referrals Count Visitors Visits
Dimensions (Group-by Fields / Filters)	Blog Name Blog Post Title Campaign Name Date Direct Traffic Source Dynamic (Active) List	Email Marketing Source Email Title Landing Page Organic Search Source Original Source Other Source	Paid Search Source Referrals Social Source Source Static List

Already an Optix user? Go back to your Optix account here!

Was this article helpful?

Yes No

© 2022 Optix. All Rights Reserved.