How To Create Storyboards Using Mailchimp

It’s easy to create great email marketing storyboards using your Mailchimp data! On top of that, you can even mix other PPC data sources into a single visual or storyboard.

Connect Your Account

It’s very easy to connect your Mailchimp account to Optix. It requires only 2 quick steps:

  1. In your Data Manager, choose “+ Add Data Source” and click on “Mailchimp.”
  2. You’re then redirected to Mailchimp. Sign in as usual and allow Optix to access your Mailchimp data (don’t worry – we only use it to generate your storyboards!).

As a sign of success, your account will now appear in your Data Manager main screen. You’re now ready to create your Mailchimp storyboard!

Visual KPIs, Metrics, and Dimensions

Visual KPIs from the Visual Library

Bounce Rate
Emails Sent
Facebook Likes
Hard Bounce
List Member Count
List Member Count By Mailing List
Open Rate
Soft Bounce

Total Campaigns
Total Clicks
Total Opens
Total Subscribers
Unique Open Rate
Unique Open Rate By Campaign Name
Unique Open Rate By Date (Ym)

Unique Opens Vs Not Open Vs Bounced
Unsubscribe Count
Users Who Clicked Rate (Clicks/Opens)
Users Who Clicked Rate (Clicks/Recipients)

Metrics

Bounce Rate
Cleaned Subscribers
Emails Sent
Facebook Likes
Forwards Count
Forwards Opens
Hard Bounce
Industry Avg. Click Rate
Industry Avg. Open Rate

List Member Count
Open Rate
Soft Bounce
Total Automations
Total Campaigns
Total Clicks
Total Lists
Total Opens

Total Unsubscribes
Unique Clicks
Unique Open Rate
Unique Opens
Unsubscribe Count
Users Who Clicked
Users Who Clicked Rate (Clicks/Opens)
Users Who Clicke

Dimensions
(Group-by Fields / Filters)

Automation Title
Campaign Name
Campaign Type
Date
Last Click

Last Open
last Subscribe Time
Last Unsubscribe Time
Mailing List

Popular Links
Region
Segment
Send Time

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