How To Create Storyboards Using Microsoft Ads

It’s easy to create great paid search custom storyboards using Microsoft data! On top of that, you can even mix other PPC data sources into a single visual or storyboard.

Connect Your Account

It’s very easy to connect your Microsoft Ads account to Optix. It requires only 2 quick steps:

  1. In your Data Manager, choose “+ Add Data Source” and click on “Microsoft Advertising.”
  2. You’re then redirected to Microsoft Ads. Sign in as usual and allow Optix to access your Microsoft Ads data (don’t worry – we only use it to generate your storyboards!).
Integration Manager

As a sign of success, your account will now appear in your Data Manager main screen. You’re now ready to create your Microsoft Ads storyboard!

Visual KPIs, Metrics, and Dimensions

Visual KPIs from the Visual Library

Ad Clicks
Ad Cost
Ad Impressions
Average Ad Position By Date (Ym)
Click-Through-Rate (Ctr)
Click-Through-Rate (Ctr)
Clicks
Conversion Rate (Leads/Clicks)

Conversion Rate (Leads/Clicks)
Conversions
Cost
Cost Per Click (Cpc)
Cost Per Conversion
Cost Per Conversion By Date
Cost Per Thousand Impressions (Cpm)

Goal Completions Total (Conversions)
Impressions
Return Ad Spend (Roas In $)
Revenue
Roi (Revenue Vs Cost)

Metrics

Ad Clicks
Ad Cost
Ad Impressions
Average Ad Position
Budget Lost Impression Share
Click-Through-Rate (CTR)

Conversion Rate (Leads/Clicks)
Cost Per Click (CPC)
Cost Per Conversion
Cost Per Thousand Impressions (CPM)
Goal Completions Total (Conversions)

Impression Share
Return on Ad Spend (ROAS in $)
Return on Ad Spend (ROAS in %)
Revenue
ROI (Revenue vs Cost)

Dimensions
(Group-by Fields / Filters)

Ad Group
Ad Network
Campaign

Device
Keyword
Campaign Label

  

Already an Optix user? Go back to your Optix account here!

Was this article helpful?

Yes No